eBay Classified Ads. are a
remarkable selling tool, they also help grow a mailing list much
faster than any other method I know, yet still they are little
understood and very much under-utilised by eBayers. Here are ten
more things you need to know about eBay Classified Ads. in order
to grow your income and mailing list on eBay:
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* eBay classified ads.
frequently promote products not already available or not otherwise
allowed to be sold on eBay. A good example is digital downloads,
such as eBooks and software applications which are banned from
traditional eBay listings, with the exception of classified ads.
on eBay.com.
* Although classified ads. feature on .com and .co.uk sites,
overwhelmingly it’s the USA site you should use to generate a
mailing list for affiliate products or to promote your own eBooks
and downloadable packages.
This is because, as well as digital items in general, affiliate
promotions are also banned from sale on eBay.com and .co.uk, again
in all but the classified ad. sections of eBay.com.
Additionally, given that the vast majority of affiliate products
are priced in dollars anyway, and geared largely towards the
American market, classified ads. promoted on eBay.com will be seen
by millions of people in the USA as well as reaching a massive
audience outside America.
* Although not all eBay categories can be used for classified
advertising, the profit potential is so huge (recall the price of
the product in Illustration Two) that it could be worth placing
classified advertisements in categories you might not otherwise
consider using, either to sell off-the page or grow a list for
future promotions.
* eBay classified ads respond to searches made by eBay members,
giving you 100% targeted traffic to your promotions, meaning
virtually everyone searching on eBay is a potential buyer – but
only if they key words into eBay search engines that resemble
words used in your classified ad., primarily the title.
So you must create a keyword rich title for your classified ad.
featuring words most often used to find products such as you are
selling. One of the best places to locate these words is on eBay
Pulse Pages where current top frequency search terms are listed
left of the page. You’ll find them at: http://pulse.ebay.co.uk or
http://www.pulse.ebay.com.
* Study most popular searches for Information Products listed
within the ‘Everything Else’ category and consider using these
words in titles for eBay classified ads. promoting information
products or free reports to grow your mailing list for subsequent
information based products. This guarantees your ads. are returned
in listings for similar words being searched on eBay. Also, by
checking which popular search words feature regularly on eBay
Pulse Pages you’ll be able to create titles that achieve maximum
possible viewing potential.
For example, imagine the word ‘recipe’ features almost daily in
eBay’s Popular Searches, and ‘recipe’ features in the title of
your classified ad. Being an almost daily hot keyword, your
classified ad will show up in eBay listings, also daily, whenever
someone keys ‘recipe’ into eBay’s search engines.
* Using classified ads you are not effectively selling on eBay so
feedback does not apply. This is a major benefit for people
selling products renowned for generating undeserved negative or
neutral feedback, such as business opportunities, diet and
exercise products, gambling plans and adult products, where buyer
expectations sometimes exceed product capability. A good example
is a book that shows exactly how to make money fast on eBay,
that’s an entirely and easily achievable objective, but if the
buyer lacks commitment or does not read the instructions properly
he ends up losing money. He’s to blame but you’ll get the
negative, unless you use classified ads. Another example is a diet
plan buyer who expects to shed weight faster than is humanly
possible and blames the seller if it doesn’t happen. The gambling
book buyer might expect to win every bet from now to forever and
will be quickly disappointed with his purchase and you’ll get the
blame.
* eBay classified ads. cost very little compared to their enormous
profit potential. An eBay classified advertisement can solicit
sales of million dollar yachts and houses or might grow an immense
mailing list for high price repeat sale consumer goods. Whatever
the product, one-off or repeat selling potential, ongoing profits
can be many thousand times more than the tiny price paid for eBay
classified ads.
* eBay classified ads. offer wider market coverage at much lower
cost than typically advertising in offline media. For example, the
smallest classified advertisement in a national daily newspaper
can cost thousands of dollars for just one day. When the newspaper
is discarded, usually the same day, your eBay classified ad.
costing just a few dollars is still up and running and attracting
visitors several weeks later.
* Any mistakes made in offline classifieds can take weeks to amend
and cause enormous loss for your business. Make a mistake in an
eBay classified ad. and you can change it any time of day or
night, literally within minutes, without help of any kind.
* Because eBay classified ads. promote off eBay sales, there are
no final selling fees to eat heavily into your profits, even from
high price products such as rare antiques and collectibles.
There you have just ten reasons why you should use eBay Classified
Ads. There are many other benefits which you’ll realise once you
begin using them yourself.
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