Back End Selling on eBay and Two Immensely Profitable Ways to Do It        Articles by Avril Harper™      

 

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Back End Selling on eBay and Two Immensely Profitable Ways to Do It  

by Avril Harper

    

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Back-end selling means attempting to sell more product to people who have bought from you already and it’s where a great many wealthy marketers earn the bulk of their online profits. Surprisingly, however, very few people understand how back-end selling works on eBay, and even fewer people actually put the idea to use.

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Back-end selling on eBay can be simple and straightforward, also cost free, and, properly done, it can easily grow your weekly income by at least 100 per cent, sometimes much more.

Here are two ways to help you cash in on the easy profits available on eBay:

* When you send emails to winning bidders include information about other products they might like to buy. Some people, sadly myself also included, think this makes them sound greedy or guilty of ‘In Your Face’ marketing, and you might also find customers, especially first time buyers, thinking much the same thing. That’s because those people might want to inspect their first purchase before being pushed to buy more from an untested seller. Regular customers, however, rarely mind being invited to buy more from sellers they trust. Personally, I have two back end offer email formats I use, one for new buyers, the second for regular buyers.

New buyers usually receive a simple thank you email with a live link after my signature to other products available in my eBay shop, saying something like this:

** MORE (APPROPRIATE PRODUCT TYPE) AVAILABLE IN OUR EBAY SHOP. CLICK HERE FOR DETAILS **

That sort of message, placed after a seller signs off the main message of the email, looks like a standard signature file which goes automatically into all outgoing messages. Recipients rarely believe that message and link is purely for them, even though inmy case every such link is hand-picked for individual buyers. So I might email thanking someone who has just purchased a print of somewhere in Yorkshire and include the link for a book specifically relating to their collecting area, sometimes that book will be selling in my own eBay store, sometimes it will be offered by another company for which I am an affiliate. Whatever the link says, because it goes after my signature, it looks like a basic and very non-threatening signature file. And it works.

Repeat and regular buyers might receive a much more personal email with a product recommendation directed at the individual and may also include an invitation to buy right away. It might look something like this:

“Thank you for buying (product concerned) which will be with you in the next few days. I thought you’d also like to know about another (product concerned) item you might be interested in. It’s a (product concerned), measuring (if appropriate) and it is (number of years) old. It previously belonged to a ………… Here’s the link you need to take a closer look: www.mysite/productiwantyoutobuy.html” and so I goes until I’m happy I’ve convinced my buyer to at least look at something else I’d like him to buy. It works very well and, if you choose products carefully, you’ll find many regular customers buying your recommended product right away especially where a discount is offered on delivery for two items posted together.

* Put a compliments slip inside all outgoing packages telling recipients you hope they like their product, and asking them to contact you if they need help or advice, as well as indicating where they can buy other products from you on eBay or via your own site or an affiliate company site. eBay provides flyers for this purpose which you customise and send to prospective buyers. eBay Shop owners will find the template inside their eBay account, under ‘All Selling > Marketing Tools’.

 

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