
Back-end selling means
attempting to sell more product to people who have bought from you
already and it’s where a great many wealthy marketers earn the
bulk of their online profits. Surprisingly, however, very few
people understand how back-end selling works on eBay, and even
fewer people actually put the idea to use.
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Back-end selling on eBay can be
simple and straightforward, also cost free, and, properly done, it
can easily grow your weekly income by at least 100 per cent,
sometimes much more.
Here are two ways to help you cash in on the easy profits
available on eBay:
* When you send emails to winning bidders include information
about other products they might like to buy. Some people, sadly
myself also included, think this makes them sound greedy or guilty
of ‘In Your Face’ marketing, and you might also find customers,
especially first time buyers, thinking much the same thing. That’s
because those people might want to inspect their first purchase
before being pushed to buy more from an untested seller. Regular
customers, however, rarely mind being invited to buy more from
sellers they trust. Personally, I have two back end offer email
formats I use, one for new buyers, the second for regular buyers.
New buyers usually receive a simple thank you email with a live
link after my signature to other products available in my eBay
shop, saying something like this:
** MORE (APPROPRIATE PRODUCT TYPE) AVAILABLE IN OUR EBAY SHOP.
CLICK HERE FOR DETAILS **
That sort of message, placed after a seller signs off the main
message of the email, looks like a standard signature file which
goes automatically into all outgoing messages. Recipients rarely
believe that message and link is purely for them, even though inmy
case every such link is hand-picked for individual buyers. So I
might email thanking someone who has just purchased a print of
somewhere in Yorkshire and include the link for a book
specifically relating to their collecting area, sometimes that
book will be selling in my own eBay store, sometimes it will be
offered by another company for which I am an affiliate. Whatever
the link says, because it goes after my signature, it looks like a
basic and very non-threatening signature file. And it works.
Repeat and regular buyers might receive a much more personal email
with a product recommendation directed at the individual and may
also include an invitation to buy right away. It might look
something like this:
“Thank you for buying (product concerned) which will be with you
in the next few days. I thought you’d also like to know about
another (product concerned) item you might be interested in. It’s
a (product concerned), measuring (if appropriate) and it is
(number of years) old. It previously belonged to a ………… Here’s the
link you need to take a closer look:
www.mysite/productiwantyoutobuy.html” and so I goes until I’m
happy I’ve convinced my buyer to at least look at something else
I’d like him to buy. It works very well and, if you choose
products carefully, you’ll find many regular customers buying your
recommended product right away especially where a discount is
offered on delivery for two items posted together.
* Put a compliments slip inside all outgoing packages telling
recipients you hope they like their product, and asking them to
contact you if they need help or advice, as well as indicating
where they can buy other products from you on eBay or via your own
site or an affiliate company site. eBay provides flyers for this
purpose which you customise and send to prospective buyers. eBay
Shop owners will find the template inside their eBay account,
under ‘All Selling > Marketing Tools’.
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